As a blogger, a reader’s perception is of the utmost importance. There should be no confusion in what you are trying to deliver to your readers. And one of the necessary tools to help you enhance your communication with the reader is graphics.
In a design blog, a reader wants to see your ability to bring the written content to life using your creativity and art. There are hundreds of bloggers out there — you have to convince the readers to keep coming back for your blog every time. You can achieve this by using relevant graphics for your blog. But,
Why are Graphics so important?
Simple. It is the first thing a reader sees when they come across your blogs. Your graphics may be in the form of a post, a banner, or a featured image. Judging by your creativity and graphics artwork, your reader will decide whether or not to click on the link to check out the content of your blog.
After all, it’s a design blog! You have to pay a lot of attention to the graphics because a good design makes you look good. The entire look and feel of your blog website will decide your reader’s traffic.
How do graphics enhance your blog?
Brand Image
It helps to create a professional brand image. A brand image is how a client knows you are legitimate and serious about your work. It helps to create a professional image that builds trust and credibility in the minds of readers. Graphics are also responsible for your brand identity. For example, the signature ‘tick’ logo of Nike, the ‘M’ of McDonald’s, the four rings of an Audi are famous logos. We don’t even need the written name of the brand. We can easily recognise any of these with just their logo.
Marketing
To make sure your blog reaches a maximum number of people, you have to promote it effectively. Social media platforms like Instagram and Facebook are the best for you to market your design blog. These are visual platforms that are all about the ‘look’ of your content. If you write too much content, people are likely to ignore it. However, you increase your chances of people reading the blog when you make use of fun, interactive graphics, and videos.
Captivating
The images you use in your blog posts tell a story as much as the words do. With graphics, you are able to convey your message in a better way. As graphics are the first thing a reader sees, they set the tone for your blog. If they are not attractive and eye-catching enough, no one would want to open the blog and read it. Having custom-made, authentic graphics is the way to go if you want to increase your SEO ranking and get more readership.
Say more with fewer words
When you add graphics, you say more using less word content. You see, visual communication is one of the best ways to make sure your consumer is receptive to your message. This way, your blog is not just another plain, old and simple screen on the reader’s device, but it’s something interesting to look at!
Easy to make
Making graphics is really easy if you have the right tools and a clear vision of your expectations. Nowadays, a number of apps let you do illustrations, videos, doodles all for FREE! Autodesk SketchBook, Adobe Illustrator Draw, Procreate are some of the apps where you can make your own graphics.
Of course, the written content is good, but your words are brought to life with graphics. So make sure you invest some time, energy, and resources to create relevant, fun, interactive graphics to catch the minds of your readers!
